Seven out of ten GPS users consider Nokia the leading mobile navigation brand.
According to Frost & Sullivan, more than 30 million GPS-enabled devices shipped in Europe in 2008 and close to 80 million devices are expected to be shipped by 2010. In Russia in 2008, the market grew to over 300 000 units, representing a share of more than 60 per cent of its overall navigation market.
The study showed that 72 per cent of current users of a navigation system in Europe and 81 per cent in Russia vote Nokia the best brand for delivering mobile navigation. The figure for non-owners of a navigation system is 62 per cent in Europe and 77 per cent in Russia.
Frost & Sullivan said Nokia's acquisition of NAVTEQ last year has enabled it to aggressively venture into the mobile navigation space with a strong product portfolio.
"Nokia has clearly excelled in identifying growth opportunities in a maturing mobile handset market by integrating GPS in a large number of its handsets, making them navigation-ready.
"With a target of enabling a majority of its new devices with the GPS feature by 2010, coupled with the acquisition of mapping and software companies, the company is clearly building a strong presence in the mobile navigation markets in Europe and elsewhere," said N. Praveen Chandrasekar, programme manager, Telematics and Infotainment, at Frost & Sullivan.
Advertisement
