But facing accusations of shutting out the little guys in personalisation categories.
Nokia's Ovi Store is a favourite whipping boy within the mobile entertainment industry at the moment - at last night's ME meetup, few attendees had many good words to say about it.
However, the company's EVP of services Tero Ojanpera has defended the store, telling US tech site GigaOM that "we have had our hiccups, and we have learned a lot".
Ojanpera says that app downloads from Ovi Store are growing 70% every month on average; that the number of users downloading them is increasing by 50% per month; and that the average user has downloaded eight apps.
He also claims that Ovi Store is the second largest app store in terms of downloads - a claim that's hard to judge given the lack of actual figures from Nokia's store, Android Market and BlackBerry App World.
Ojanpera also says Nokia has sold 10 million touchscreen handsets, and has just opened up a games API that the company hopes will spur more developers to bring rich 3D games to the Ovi Store.
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However, Nokia is facing a controversy around its personalisation categories, with an independent developer claiming the company is shutting out small firms who want to sell ringtones and wallpapers on Ovi Store in favour of working with big content publishers.
Comments from the manager of Nokia's online community that it plans to "open this up to the smaller vendors next year" seem to confirm that.
