Soft drinks giant uses Kung-Fu Fighting widget as part of Lat Am TV campaign.
The widget, created within the Forum Nokia developer programme by AgencyNet, enables mobile users to play a game, view exclusive media and link to the Pepsi Latin America website from S60 and S40-powered handsets.The widget is available for download exclusively on www.pepsimundo.com.
Pepsi’s “Kung Fu Fighting” TV campaign - which is running across Latin America - features remakes of the 1974 funk classic Kung Fu Fighting and centers on a competition to win the last ever can of Pepsi.
Forum Nokia provided the referral to the mobile development team of AgencyNet, which is a member of the premium-level Forum Nokia PRO developer program.
Tom Libretto, VP of Forum Nokia, said: “Our main focus at Forum Nokia is to provide developers with the tools and resources they need to create great applications. When we have the opportunity to be the match-maker between one of our top developers and a global brand like Pepsi, it visibly demonstrates the value of using mobile technology to deliver compelling content to consumers.”
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