New project encourages audience interaction across mobile, online and live events
Nokia has teamed with Heroes creator Tim Kring to launch Conspiracy For Good, a kind of social and socially aware storytelling concept that encourages audience participation across multiple platforms.
Still with us? Good. According to the blurb, CFG combines Kring's writing and Nokia's Ovi services to create a dramatic, fictional experience using interactive theatre, mobile and alternate reality gaming (ARG), music and physical participation.
The project was first alluded to just over a year ago, when Nokia signed on as a strategic partner and technology enabler for a project created by Kring, Codenamed TEVA.
In CFG, the audience will become part of the plot development and will find tools and clues to move the narrative forward and into the real-world, ultimately creating social and educational change for the Chataika Basic School, located in the village of Chataika in eastern Zambia.
CFG participants will be able to solve mysteries online, play casual mobile games or be a physical participant in the London events that will take place from mid-July through early August.
The Ovi element comprises a series of existing and upcoming apps, including casual games Exclusion and Mainframe Liberator that unlock codes to confidential websites, Ovi Maps to guide characters through the story and Ovi Music, where hidden information within songs can be deciphered to advance the story.
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In the UK, participants will be able to download a special edition app called Conspiracy For Good: DeadDrop powered by Nokia's Point & Find service.
Available in mid-July, the app will allow players to point at objects and images in the real-world to discover clues and participate in challenges during the series of upcoming events in London.
Stand by for an ME interview about Conspiracy For Good, giving more details.
