20m UK households to get channel free thanks to Lumia.
ESPN is a premium sports channel for UK and Ireland TV watchers, but all Sky, TopUp TV and BT Vision subscribers will get it for free 6am on Friday 3rd February to 6am on Monday February 6th.
The weekend includes 22 hours of live sport including Barclays Premier League, Serie A, Bundesliga, NBA, UFC, ATP tennis.
Nokia’s participation follows a recent deal with ESPN that introduced a special product offering, the ESPN Hub, specifically for sports fans using Nokia Windows Phone.
Nokia will run co-branded idents on the channel throughout, plus short co-branded spots across both ESPN and ESPN Classic.
Online, Nokia Lumia will run homepage takeovers on ESPN’s portfolio of sports websites such ESPN.co.uk and ESPNsoccernet.com, and, on mobile will run pre-roll video ads on ESPN Goals, the sports media company’s free app.
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Alan Fagan, ESPN's director of advertising sales, Europe, Middle East & Africa said: “We’re delighted to continue working with Nokia to help bring fans this free weekend of sport.
"This collaboration continues the work our two companies have completed on the ESPN Hub so far and we look forward to working together in the months ahead.”
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