Nokia has created the Nokia Advertising Alliance as a destination for brands to launch mobile ad campaigns.
The initiative brings together companies that can offer couponing, location-based targeting, image recognition, and other emerging technologies. Members of the Alliance include i-movo, Mobile Acuity, Mobiqa, and uLocate. Their services are integrated with the Nokia Media Network allowing brands to plan, execute and measure mobile advertising campaigns through a single Nokia interface."Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers. The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor," said Mike Baker, VP of Nokia Interactive Advertising.
The alliance builds on Nokia’s presence in mobile advertising. Last year it acquired the specialist agency Enpocket and launched two new divisions: the Nokia Media Network, and Nokia Interactive Solutions.
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