In-app tracking and reporting coming to Ovi developers
Nokia has signed an agreement to acquire Motally, a US-based mobile web and app analytics specialist.
Motally's service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimise their content.
Nokia says it will adapt Motally's technology for Qt, Symbian, Meego and Java developers, while continuing to serve the company's existing customer base.
Marco Argenti, Vice President of Media atNokia, said: "The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering."
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