Firms have their eyes on the US.
Noise Inc has joined with Push Entertainment in an effort to transfer their social media tools to other markets.
Digital marketing company Noise Inc. (who powered the recent Brit Awards voting app) is hoping the strategic partnership with Push Entertainment will allow it to move into new sectors including film and TV, as well as win contracts in the US.
Push provides social and fan management tools to connect brands with their consumers, and the company is used to dealing with large communities. At present its Fanwall app is being used for the release of Justin Bieber’s new album, inviting fans to upload Facebook pictures to a special community with the promise of a free poster of the teen heartthrob.
While Push Entertainment aims to increase take up of its technical product suite beyond a core base of entertainment clients, Noise Inc. plans to use its experience in digital strategy, global IP development, brand and entertainment licensing to make inroads in international territories.
The combined partnership aims to expand into the US by turning social audiences into customers for some of the world’s top consumer brands and global entertainment networks.
Jane Turner, CEO, Noise Inc, said: We’re looking to combine the best creative technologists with our expertise in consumer understanding and all things mobile, digital and social.
"This is the first of several partnerships we have in the pipeline and we are looking to expand on both companies’ positions as ‘social innovators’ who major brands can turn to if they want to more effectively transform their chattering fans into actual paying customers."