New LiveWire unit to deliver personalisation content services to mobile operators.
NMS is already powering ringback tone services for 30 operators and that platform is now a core component of the LiveWire offering.The company says the new division will provide greater focus and an individual brand for its distinct operator and developer business areas.
LiveWire Mobile-powered services have seven million active subscribers, with NMS planning to launch more ringback offerings in addition to 'network-based message and subscriber-focused services'.
Bob Schechter, NMS Communications chairman and CEO, said: "By creating the LiveWire Mobile division, we can more clearly communicate our value in the mobile services arena and thereby help our business grow more efficiently. Ultimately, and for consumers, LiveWire Mobile enables a whole new era of mobile life-styling."
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