iPhone owners still have the most apps on their phones.
The average iPhone owner has 37 apps installed on their handset, according to a new survey conducted by Nielsen.
By contrast, Android owners have 22, Palm owners have 14, Windows Mobile users have 13, and BlackBerry owners have just 10.
The stats come from Nielsen's App Playbook, a survey of more than 4,200 people in the US. Its topline finding: 14% of mobile subscribers have downloaded an app in the last 30 days. That's all mobile subscribers, not just smartphone owners.
The survey also found that Games remains the most popular category of app: 65% of smartphone owners who've downloaded at least one app in the last month have downloaded a game. For feature phone owners, the stat is 59%.
For smartphone owners, the next most popular categories are News/Weather (56%), Maps/Navigation/Search (55%), Social Networking (54%) and Music (46%).
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For feature phone owners, there's a sharper drop after games, to Music (45%), Social Networking (36%), News/Weather (32%) and Maps/Navigation/Search (30%). It's the same five categories though.
Nielsen has also dug into the most popular apps - by usage - on the main smartphone platforms. In order, they are:
iPhone: Facebook, iPod/iTunes, Google Maps, Weather Channel, Pandora.
Android: Google Maps, Facebook, Weather Channel, Pandora, Google Search.
BlackBerry: Facebook, Google Maps, Weather Channel, ESPN, Pandora.
Wondering why Symbian has been left out of this research? It might be the world's most popular smartphone OS, but Nielsen's survey was conducted in the US, where it's not so popular.




















