Mobile content key element of cross-platform launch into Poland by kids brand.
MTV Networks International today unveiled the latest addition to its growing portfolio, Nickelodeon Poland.A content shopfront on the Orange World portal has been launched in support of a new TV channel serving up the likes of Dora the Explorer, Spongebob Squarepants and Jimmy Neutron.
Nickelodeon will also be launching online with a Polish language website providing users with an online community, games, downloads and a broadband video platform.
Bhavneet Singh, managing director of MTVNI’s emerging markets division said: “Our Polish team has done a tremendous job in creating what will no doubt become the standout go-to destination for Polish kids of all ages both on and off-air”.
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