Alan Yu tells GDC China that his company's games suffer 50-90 per cent piracy rates in first week of release
Gamasutra reports from the Game Developer Conference in Shanghai, where Ngmoco VP Alan Yu has been giving insight into the iPhone games publishing business.
One of the more alarming stats he offered up is that Ngmoco's iPhone games suffer a 50-90 per cent piracy rate in the first of release.
There were plenty of other insights in Yu's presentation too. He asserted that average iPhone game price points are falling over time ($2.27 for the Top 100 in 3Q09 compared to $2.47 in 2Q09), that $10 won't be a major price point, and that word of mouth is the biggest sales driver.
Yu ventured that the answer to falling price points could be found in in-app micropayments - Ngmoco's upcoming shooter Eliminate charges players for energy upgrades.
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