Newly launched ad exchange to power all campaigns on social gaming firm's Mobage service
MoPub was founded by former staff members of AdMob and Google, creating the MoPub Marketplace as a real-time 'trading floor' for mobile ads.
Nate Morgan, director of advertising for ngmoco, said: "MoPub will be powering all direct sold and Marketplace campaigns as well as contributing significantly to the facilitation of ad network demand. We are impressed with the efficiencies that MoPub brings to the table, while enabling us to retain the control we desire."
UK mobile games startup, Neon Play, recently joined MoPub’s list of global gaming publishers, along with firms including Miniclip and Com2Us.
Jim Payne, CEO and co-founder of MoPub, said: "Our goal with the MoPub Marketplace was to create an efficient and liquid exchange of high quality mobile ad inventory and top-tier advertisers that supplemented the ad revenue that publishers are already receiving via direct sold and ad network campaigns.
"The addition of these well-known gaming publishers is a major step toward driving those results."
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Since MoPub introduced MarketPlace in October it has received a 30 per cent week-on-week growth of ad dollars on the platform.
The firm has also adopted two industry standards, ORMMA and MRAID, to enable publishers to leverage advanced rich media ads, such as in-app expansion ads and HTML5 animation, more efficiently and easily through the MoPub platform.
In a related move, MoPub became the first ad server to support games developed using the video game tool Unity 3D.
For more info on MoPub, click here.
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1 comment
I think it's JIM Payne, not TIM Payne
Christine Lee Dec 7th 2011 at 6:16PM
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