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NFC in-store payments to rise more than tenfold in the next five years

Zen Terrelonge
NFC in-store payments to rise more than tenfold in the next five years

More than 25 per cent of US and Western European mobile users will tap-to-pay.

New research from Juniper shows contactless payments in the two developed regions will become increasingly ubiquitous by 2017, rising from less than two per cent usage in 2012 to over 25 per cent, driving revenues past $180 billion.

Retailers, operators and financiers are now becoming wise to the consumer appetite for mobile wallets and the ease of use that comes from tap-to-pay methods.

Businesses are advised to provide a dedicated customer care platform to achieve optimum results, offering around the clock support to appease hesitant consumers.

Dr Windsor Holden, co-report author, said: "NFC retail payments are still at an early stage, but hold great promise.

"In 2011 we saw significant strides made within the ecosystem such as the launch of Google Wallet, the announcements of more mobile wallet consortia and the supply of an increasing number of NFC-enabled smartphone models.

"NFC is now impacting the public consciousness and we expect a rapid market expansion from 2012 onwards."

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Tags: NFC , juniper research , mobile payments , contactless payments , Market Data

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