John McMahon to handle digital business and relationship with Sony Ericsson.
Sony Pictures Home Entertainment has appointed John McMahon as its new Managing Director in Europe.
McMahon will be responsible for SPHE's DVD, Blu-ray and digital businesses (including mobile), in addition to liaising with other Sony divisions, including Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment.
He joins SPHE from Sony Pictures Television (SPT), where he was President and Managing Director for Europe.
McMahon will report to Matt Brown, SPHE Executive Vice President for International, who said of the appointment:
“The home entertainment industry is a global business in transition as it incorporates new technologies from Blu-ray Discs to mobile platforms, to digital distribution. These developments, as well as the overall economic climate, present unique challenges. John brings to SPHE a strong reputation as a strategic thinker, a fresh perspective and an in-depth understanding of the international market. I am delighted to welcome him to SPHE.”
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