US D2C specialist New Motion is changing its name to Atrinsic.
The re-brand is a result of the recent merger between New Motion and Traffix. The combined entity will comprise two divisions: Atrinsic Entertainment and Atrinsic Networks. The former will combine Traffix’s content and promotional online assets with New Motion’s site and product portfolio. Meanwhile Atrinsic Networks will offer a mobile and online advertising platform using search, affiliate marketing, email and targeted display advertising.Burton Katz, CEO of Atrinsic, said: “Atrinsic is the product of two great companies. The result is a mobile and internet digital media powerhouse, with the depth and breadth to meet subscriber and customer expectations in this rapidly growing and evolving space.”
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