MAST addresses the problem of what to do with users who click on desktop sites from mobile devices.
The new ad-serving product, MAST (Mobile Ad Serving Technology) makes it possible for online ad networks to deploy mobile ad campaigns. In the process it extends the potential for mobile-orientated advertisers - including developers of apps – to run campaigns across non-mobile channels.
“Until now, there has been no ad-network specific platform available, and there has been a growing sense of urgency among both online and mobile ad networks for an advanced mobile-specific solution,” said Julie Preis, senior vice president of product management at Mocean Mobile.
“Essentially, MAST for Ad Networks provides our clients, both current and future, with the ability to grow their mobile network business, and most importantly, monetise the millions and/or billions of requests an ad network can see in any given month.”
Mocean Mobile has integrated full rich-media capabilities into the platform and streamlined its real-time reporting and measurement tools.