Time and Turner to 'create an online sports powerhouse' around the brand.
Under the new agreement, Turner Sports will be responsible for business and technical operations, ad sales, product management and marketing for SI.com and Golf.com, which will be added to its 19 digital sports and entertainment sites.
"The Sports Illustrated brand and award winning journalists complement and enhance Turner's portfolio of sports offerings and reflects our combined commitment to bring fans greater content across a multitude of platforms," said David Levy, president of sales, distribution and sports, Turner Broadcasting System.
"SI's journalism already powers extremely successful digital platforms that lead in every category from breaking news to community, creative design, info graphics and photography," said Terry McDonell, editor of The Sports Illustrated Group.
"That makes this partnership the next step in an evolution for both SI digital and Turner that will make both stronger. Our brands will click naturally and strategically into place and everyone will win."
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