Ex AdMob execs raise $1m for Card.io moble payments start-up
Card.io says typing card info on a mobile keypad is slow, and that most consumers don’t have separate hardware to swipe a credit card.
The firm thinks it can solve these problems by reading card information using the phone's camera.
It's now launched a private beta program for iOS developers in e-commerce, local, ticketing and travel to integrate its software into their apps.
So far it's signed up MogoTix for event tickets, TaskRabbit for local services, and SamaSource for donations.
“Mobile checkout for ecommerce needs a rethink. Card.io's software-only service lets developers build mobile checkout right into their app,” said angel investor Michael Dearing of Harrison Metal.
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"It turns any smartphone with a camera into a cash register."
Mike Mettler, co-founder and CEO of card.io, added: “We’re betting that, over the long term, software will win out over hardware-dependent payment solutions.
“Because we’re software, we can scale and improve more quickly. Also, we can reach every device owner from day one - as long as you have your phone, just point and pay.”
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