Netsize Guide out now

Fact-tastic 220 page guide to everything mobile – and it's free to ME readers.

French transactions specialist Netsize has been publishing its Netsize Guides for ten years, and the product has become a treasure trove of stats and data about the global telco biz in that time.

This year it has teamed up with Gemalto on a 220-page book called 'Truly Mobile' that reveals current operator market share, smartphone penetration, and consumer usage of apps and Facebook across over 40 countries, and three year forecasts (2011-2014) for selected data.

These wise there's a special focus on:

* Transaction - How we've come to rely on mobile devices for commerce from researching products to making purchases.
* Transformation - How mobile devices are increasingly driving content, communications and connectivity.
* Trust - How we require — and will soon demand — simple, transparent services and devices we can trust.

It also features interviews with senior executives from companies including ARM, Atlas Premium Brands, BNP Paribas, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecoms & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic, Yahoo! and others.