Mobile web specialist team with Impact Mobile to offer templated SMS and MMS campaigns.
Netbiscuits says the deal means its developer and publisher customers can support and drive traffic to their mobile web offerings via opt-in subscription services.
It's the latest addition to the company's mobile web development platform, which back in February opened its own partner programme and commenced support for iPhone and BlackBerry.
Ran Farmer, managing director at Netbiscuits, said: “The cooperation between Netbiscuits and Impact Mobile is a game changer for the digital planner. Brands are asking for measurable return and accountability on the mobile campaign. We are providing the answer.”
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