Skinny Cow low calorie drink will be all over broadcaster's new Showbiz offering
Nestlé’s The Skinny Cow low calorie hot chocolate brand will be the exclusive launch sponsor for Sky’s new free Showbiz iPhone application.
The sponsorship is the first iPhone mobile activity for The Skinny Cow brand and will feature branding on all inventory across the Sky Showbiz app.
The campaign also incorporates click-through banners allowing users to access The Skinny Cow UK Facebook page.
Planned and bought by Mindshare UK, the activity is part of The Skinny Cow £2.5 million campaign running in press, online and on the London Underground.
Sky’s Showbiz application follows 2009’s launch of Sky+ Remote Record, Sky News, Sky Sports Cricket Score Centre and Sky Sports Football Score Centre apps.
November also saw Sky its Mobile TV Application for iPhone and iPod touch, allowing users to stream live TV directly to an enabled handset via a WiFi connection.
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