New corporate ID fits with the move into m-commerce.
Italy's Neomobile has its beginnings in the D2C personalisation space, but has evolved with the market to position itself as a mobile payments enabler.
The firm bought 'pay by mobile' specialist Onebip early in 2011 to add web merchants to its client base, and then added Turkish content group UCT in June.
This has enabled Neomobile to offer m-commerce services in 70 geographies from 12 offices around the world - which helped boost turnover by 50 per cent year on year in 2011.
The new corporate brand preserves the original colour pattern, red and grey, but adds a strapline about commerce.
“2011 has been the best of our five years of history, a year of achievements and growth but also a year of change” said Gianluca D’Agostino, Neomobile's CEO.
Article continues belowAdvertisement
"During the year we achieved leadership in France and Mexico and we rolled out our services in India and Colombia.
"The year was concluded with the investment in Pantea, our technology and commercial partner for NeoPowerAd in Italy and abroad. We look very positively to 2012, with ambitious goals, confident in our great team to achieve them again.”
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!