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NeoMedia reports 1,800 per cent annual growth in barcode campaigns

Tim Green
NeoMedia reports 1,800 per cent annual growth in barcode campaigns

Celebrates by updating its NeoSphere barcode platform.

NeoSphere offers brands, marketers and agencies a simple way of integrating 2D barcodes into product packaging, retail displays or publications.

Its new upgrade offers improved management tools to support multiple codes in various creative executions – print, outdoor, online – to determine which channel or iteration is most effective. NeoSphere also offers:

•      More efficient barcode handling and support for many more code types, including UPC, EAN, ISBN
•      Enhanced user-friendly analytics and reporting

“We are excited about the launch of the next generation of  our barcode management platform, NeoSphere, which will not only give us more flexibility to add new features quickly but will also enable us to respond more quickly to customer requests, supported by our patents.” said Laura Marriott, CEO of NeoMedia.

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Tags: marketing , brands , barcodes , neomedia

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