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NBC begins big mobile push

by Ben Parfitt
Monday, October 29th 2007 at 4:34PM

NBC begins big mobile push

US broadcasts enlists SinglePoint to power interactive TV campaign.

SinglePoint will 'manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, breaking news text alerts and the delivery of personalisation content across the myriad of NBC Universal properties'.

Those outlets include NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage and 'venue-related activities' for Universal theme parks.

SinglePoint previously powered a series of successful campaigns with NBC Universal, including mobile contests for the Kentucky Derby, mobile sweepstakes for SciFi's The Lost Roo", live voting on Bravo's reality show Shear Genius and a variety of Today show events.

Tags: nbc , singlepoint , universal

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