UK developer gets series B funds and hires industry pioneer Mitch Lasky to its board.
Oxford-based NaturalMotion began life as a maker of middlew3are for consoles – its graphics engine was licensed by Rockstar Games for Grand Theft Auto IV, for example.
In time, it launched iPhone games under its own steam and had a decent hit with Backbreaker Football, Jenga and others. It has also had a 10m download success in the freemium space with My Horse.
The new funding will keep the firm growing in this space and enable it to hire more staff at its San Francisco office.
And for this, the firm will be leaning on the influence of Lasky, who is a partner at VC firm Benchmark, and will be well known to those who have been in mobile content since the early days.
He was the founder of US publisher Jamdat, which became a major force in Java gaming thanks largely to owning the rights to Tetris. it was sold to Electronic Arts in 2006 for $680m.