National Magazine Company makes mobile debut

MIG builds first ever mobile internet sites for Company and Men’s Health, with more brands to follow.

Company is targeted at young women and its magazine has a circulation of more than 200,000.

The website brings readers the best of the high street, beauty tips and tricks, competitions, games, and behind the scenes at Company HQ features.

Men’s Health is the UK’s bestselling title in the men’s market with a monthly circulation of 245,923.

In addition to site building, Natmag will be working with MIG’s 4th Screen Advertising unit to monetise content through the delivery of targeted rich media mobile ads. 

Sharon Douglas, marketing director at the National Magazine Company, said: “Following a significant increase in traffic numbers to our websites via mobile devices, we identified a  need to develop our internet sites so that they were not only optimised for mobile, but also gave customers the best experience possible.  

We are delighted to be partnering with MIG on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”