Napster has launched a subscription service on KDDI, the second largest mobile network in Japan.
The roll-out takes Napster’s potential consumer reach in Japan to 60 million. Napster Mobile made its Japanese debut in November on NTT DoCoMo's i-Mode, which is currently used by over 40 million mobile subscribers. The KDDI launch adds 20 million more.For a monthly fee of around $3, KDDI customers can access Napster Mobile through the EZ content portal to get full-length songs and ringtones.
Chris Gorog, Napster's chairman and CEO, said: "Napster Mobile's launch with KDDI, together with our earlier launch with NTT DoCoMo, enables the vast majority of Japan's mobile users to enjoy Napster on the go. Analysts are projecting that mobile music will become a multi-billion dollar business in Japan over the next few years and we believe Napster is positioned extremely well to benefit from this growth."
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