Japanese publisher unleashes both barrels of Simon Cowell at unsuspecting mobile gamers.
Namco Bandai has released a game based non the X Factor talent TV show which is currently airing in the UK on ITV.The X Factor 2008 - The Mobile Game sees players create an avatar and take it through a series of minigames and lifestyle choices while trying to win the competition and secure a recording contract.
The plot is developed with in-game magazine articles, SMS messages from relatives and friends and comments from fans.
The game is available in the UK from today on Orange, Vodafone, T-Mobile and O2.
Barry O’Neill, president of Namco Bandai Networks Europe, said: "Mobile games based on blockbuster shows are proven sellers in every country, representing an exciting opportunity that supports our strategy of developing relevant, engaging content for all users.”
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