Will include branded virtual items and streaming video trailers.
Booyah has announced another high-profile brand deal for its MyTown social location app, with The Travel Channel. The deal is based around the latter's Food Wars show.
MyTown players who check-in to restaurants, grocery stores and other food-related locations will be able to pick up Food Wars-branded virtual items, which they can then send to their friends within the game.
What's more, they'll be able to stream full-screen video trailers for the new series of Food Wars - a first for this kind of deal.
The partnership was brokered for Booyah by Appssavvy, which is handling direct sales for MyTown.
"Our partnership with the Travel Channel showcases the advertising opportunities in the location-based app space by offering novel and exciting ways to promote a show," says Booyah CEO Keith Lee.
Article continues belowAdvertisement
"The Food Wars campaign is a great way to increase brand engagement and we are proud to offer this type of cutting-edge promotion to MyTown users."
MyTown has more than 1.5 million users who it says spend an average of 70 minutes using the app every day.
It recently ran another brand promotion, with retailer H&M, which resulted in 750,000 user check-ins in H&M stores in just a week.
