Fox Interactive is to launch an ad-funded version of MySpace for mobile in the US.
The new version of the mobile social network will let its users send and receive messages, comment on pictures, post bulletins, update blogs, find friends and amend their ‘mood status’ on phones. The app will be free to download. A more fully featured version is available to paying customers of AT&T, Helio and selected other subscribers. Millennial Media will provide the mobile advertising technology to support the new products.The aim is to take MySpace, with 80 million unique visitors per month in the US, even wider. Versions of Fox's FoxSports.com, IGN.com and film review site Rotten Tomatoes will also launch as part of the strategy.
John Smelzer. Fox Interactive’s senior VP, said: "We believe ultimately that people will access the Internet on mobile phones. We want to support that behaviour as best we can. The more we can replicate what's going on online the better."
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