Focusing more on entertainment and less on pure social networking.
Myspace recently overhauled its website to focus on 'social entertainment' rather than social networking, inking a deal to use Facebook Connect in the process.
Now the company is revamping its mobile offering too, with the launch of a new mobile site, and a new iPhone app set to launch in the coming weeks.
The site works on a range of smartphones, and offers a mix of news and status updates from musicians and celebrities, and videos from various broadcasters and websites.
Visitors to the site will be able to share photos, videos, links and status updates across multiple networks, and won't be required to log in.
Meanwhile, the new iPhone app will provide a similar stream of news and updates from musicians and celebs, but will also dig into users' iPhone music libraries, and tell them what the artists whose music they own have been up to.
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CEO Michael Jones says the announcements represent a "two-pronged approach" to mobile by Myspace.
"We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories," he says.
The revamp is certainly important. Myspace's previous mobile apps focused squarely on social networking, and actually steered clear of the website's music and entertainment content.
With the company shifting its focus to the latter, it needs new apps. Myspace has not announced when (or if) the new iPhone app will be launched for other smartphones.
By the way, if you're wondering, we haven't been committed a repeated typo - the company has dropped the capital 'S' from MySpace, and is now known as Myspace.
