Software firm targets cheap devices in the Indian, African and Latin American market.
It says its Myriad Dynamic Homescreen can put graphical web-based widgets on the 'desktops' of handsets that retail for as little as $10. The company believes there's huge potential demand from consumers with little experience of or access to the mobile web.
“The home screen is becoming a critical differentiator for low cost phones,” said Simon Wilkinson, CEO of Myriad. “The simplicity of zero-click or one-click widgets is an important driver of both adoption and usage, creating real advantage for network operators seeking to drive data services growth.”
Myriad Dynamic Homescreen widgets can be dynamically updated through a range of data connections, including 3G, GPRS, SMS and USSD. The ability to receive data via USSD and SMS means that entry-level data services can be delivered to users without data contracts or in regions with poor coverage.