Teams with Mobile Roadie to add tap-style game elements into DJ's official app.
The app integrates MXP4’s Bopler Games social music games into the gamification layer in the Mobile Roadie DIY app platform.
The first example sees the “Pump it!” game embedded into six tracks on the official iPhone app of DJ and producer David Guetta.
Users can log high scores and win achievement badges to be featured in leaderboards.
“David Guetta is always looking for new platforms on which to offer his fans fun and engaging ways to interact with his music,” commented Jean Charles Carre, business manager of David Guetta.
“As mobile phones become total entertainment devices, not just communication devices, we look forward to working with innovators like MXP4 and Mobile Roadie to develop more unique ways for fans to experience the music and connect with David.”
Apps for additional artists will be released on an ongoing basis.