Solution allows partners to apply monetary credit to subscribers on all UK operators.
The platform, which works on pre and post pay, is initially being trialed in partnership with agency Sponge on the Coca-Cola Summer on-pack promotion.
This promo invites users to text-in to receive 50p of mobile credit for free.
Mobile crediting is tricky technically, but much desired by marketers as a new channel for brand building, customer acquisition, competition prizes and more.
Providing a monetary credit to end users also solves the long-standing issue of consumer refunds for broadcasters and other content providers - and is clearly preferable to cheque based refunds.
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