Mobixell will use 24/7 Real Medias Open AdStream technology to enhance its Ad-It mobile multi-channel advertising solution.
The partnership promises to extend the reach of online advertisers to the billions of mobile phone users around the globe. The aim is to for Mobixell’s customers to be able to seamlessly integrate mobile advertising into their broader digital marketing campaigns.24/7 Real Media, the WPP owned digital marketing company, has been serving mobile ads via its Open AdStream platform since 1999. It says it’s the only ad management platform to offer integrated website analytics, behavioural targeting, and ad serving.
Meanwhile Mobixell technology delivers the optimal user experience on any mobile phone and is deployed by over 150 operators worldwide.
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