Comverse has unveiled its own ad solution, just like nearly everyone else it seems.
The Comverse Mobile Advertising Solution includes a mobile ad server, campaign management, ad targeting engine, multi-channel traffic interceptors and data collectors, ad injectors and billing and reporting tools.It lets operators use all available channels for ad delivery – such as Internet banners, SMS and MMS messages, visual voicemail and ringback tones.
Comverse operator customers currently serve over two billion consumers, making the potential reach of the solution a significant breakthrough in the development of mobile advertising worldwide.
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