ChangingWorlds has launched its new solution for off portal personalisation, ClixSmart Discover.
ClixSmart Discover lets operators personalise the 'invisible' 90 per cent of off-portal content including content catalogues, content partner sites, networked content applications and freely available Mobile Internet content. It also includes sophisticated reporting as well as the profiling and personalisation of Mobile Internet content.The system monitors users' off-portal browsing habits for behaviour patterns. This enables operators to understand their likes and preferences to improve advertising, off-portal content discovery, off-portal content recommendations and intelligent off-portal search.
Barry Smyth, chief scientist for ChangingWorlds, said "As in the case of 'on-portal' browsing, the promise of open internet browsing on the mobile device with restricted user interface and limited screen size also presents significant content discovery and usability challenges for end-users. Our new solution… ensures easy information access for subscribers and an overall enhanced experience."
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