MMCast has revealed a service for showing ads during the content download and buffering period.
The ad specialist’s technology combines ads with content as it downloads to the handset, enabling advertisers to send their commercials to users defined by profile and location. It also allows for real-time reporting.“The industry realizes that mobile content will, in great part, be ad funded. Our company with its proprietary platform enables an economic model for this to happen.“ says Fredrik Broberg, CEO of MMCast. “We strongly believe this will be widely accepted by consumers because there is no delay to the receipt of content - with the full benefits of ad funding.”
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