India's Vodafone Essar has outsourced its mobile games portal to End2End.
The European company is now handling all content sourcing, hosting, settlements and operations of the platform, as well as the content retail management and promotions. The service is based on End2End’s Games Retailing Solution, which offers a personalised portal, different retail options and reporting.Bernadette Lyons, End2End VAS Managing Director said: “We are very excited to work with Vodafone Essar in India! We are now reaching out to an additional 60 million subscribers, which significantly increases our footprint in the Asian market.”
End2End games retailing services have already been implemented by Vodafone in the UK, Turkey, Egypt and New Zealand.
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