Another positive projection for content, this time from Tellabs.
A Nielsen survey of over 50,000 consumers for Tellabs says half of the approximately 200 million mobile data users in Europe and the US expect to increase use in the next two years.It found 58 per cent of US consumers and 55 per cent of European users who already access data services plan to increase usage in the next two years.
Among non-users, 27 per cent and 28 per cent plan to start consuming VAS. The services covered include mobile internet browsing, e-mail, apps, photo uploading and MMS.
The top five services that non-users intend to start using are
US Europe
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Mobile Internet 49 34
MMS 38 39
Uploading photos 34 27
App download 30 30
E-mail 28 32
However, Tellabs did warn than this promise will not be fulfilled unless operators invest in their networks to make bandwidth, speed and affordable tariffs available to users. “Mobile data services are not a luxury, but a necessity that consumers plan to purchase despite economic conditions,” said Pat Dolan, VO f EMEA at Tellabs. “By planning urgent and strategic network upgrades, operators can quickly and cost-efficiently address users’ issues and meet increasing demands on networks.”
www.tellabs
