Gigafone has launched Ochre, an ad platform with user profiling and historical analysis.
Ochre is a vendor agnostic solution designed to provide brands, agencies and operators with the ability to choose the best mobile delivery channel for individual campaigns. It does this by utilising the intelligent analysis and reporting facility built into the solution based on previous campaigns.Gigafone has created the platform with partners including Xtract, Vizimo, Palringo, Aditon, Yodel Digital, Icom Group, Liquid Air Lab, Sponge Group and OwnSkin.
“Ochre will remove the barriers holding back growth in mobile advertising by removing risk from the mobile channel and fostering creativity,” said Gregory Khaldey, CEO of Gigafone.
“With launch partners in planning, creation, distribution and measurement, Ochre enables brands and agencies to experiment with mobile and track the results. Brands and agencies can then use those results to plan their next campaign – perhaps with different creative and distribution channel. It really will end the fragmentation threatening to curtail mobile advertising’s potential – to the benefit of the entire ecosystem.”
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