Ad-funded MVNO rolls out messaging-based content offering powered by Velti.
The new On Blyk service, which was originally announced by the company back in November, is built primarily on messaging and available now to all Blyk users in the UK.The new portal acts as a conduit for Blyk members interested in content from relevant brands or lifestyle choices; which the company says moves away from the traditional mobile portal business model.
On Blyk enables content providers to host their content and then align pricing and promotional activities in line with their objectives.
Content spanning areas such as video, chat, wallpapers, games and ringtones are currently available from Player X, Saffron Digital and Jumbuck, amongst others.
On Blyk was developed in partnership with Velti, using elements of its Mobile Marketing Platform (MMP) to deliver highly targeted content to the MVNO's 16-24 year-old customers.
Advertisement
