Draws on transactions nous to create an app store platform for operators and publishers.
Called Amdocs App Store, it provides an environment in which developers can develop, sell and profit from content and services.Amdocs describes the platform as a collection of 'packaged digital commerce, personalisation capabilities and development tools'. It's also handset-agnostic to give all parties greater reach for their applications.
The store offers access to metrics too, so that partners can tweak the offering for maximum downloads and revenues. They could even charge for such info.
Amdocs App Store is one of the new Amdocs Interactive suite that helps service providers deliver a better customer experience, It also embraces commerce, partner collaboration, self-service, web portals, search and, with the recent acquisition of ChangingWorlds, personalisation and mobile portals.
The launch in the latest in a crazy week for app store launches, with Nokia, Microsoft, Samsung and Comverse among those launching or facilitating them.
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