Mobile ad network details 12-month growth, led by double-digits in EU and Asia.
In January 2009, worldwide requests in AdMob’s network increased eight per cent to 6.8 billion, led by double-digit growth in Western Europe and Asia.Over the past year, traffic from Western Europe more than doubled to total 550 million requests, with strong growth in France, Germany, Italy and Spain.
During that time AdMob has extended its relationships with a number of mobile publishers and added new partners to its network, including Flirtomatic, MADS, peperonity.com, Taptu and WYAN.
Overall, AdMob’s network now comprises 6,000 mobile websites and 700 iPhone and Android applications.
In December, 60 brands ran campaigns using AdMob’s, including Adidas, Kodak, MTV, Nokia, O2 and Paramount - more than double the number that ran in December 2007.
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Thomas Schulz, VP and Managing Director at AdMob, said: “The combination of explosive growth in consumer usage of mobile websites and applications and recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide."
