MTag's new MEEPASS product turns the mobile phone into a secure ID card.
The barcode specialist Itdescribes the new product as a 'unique, secure, one-off ID tag in the form of a 2D barcode that guarantees an end-user’s identity'. The idea is to use it for payment transactions, loyalty programmes, ticketing, couponing and so on, as an alternative to NFC, RFID or barcodes sent by SMS, MMS and WAP.Here's how it works: once the user’s secret code has been entered, the MEEPASS software generates a unique barcode in real time. The user then presents their mobile phone to be scanned using a POS. 2D barcode reader. The an authorisation request is sent to the MEEPASS server that will instantly approve or reject the identity.
“Today, almost everyone in Europe has a mobile or an iPod that they take with them everywhere they go – why continue to carry several credit cards, loyalty cards, tickets and coupons when all you have to do is use your mobile to identify yourself instead,” said Christian François Viala, marcomms director of MTag.
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