Info inclusion will provide detailed mobile device data within the operator environment.
Fresh from yesterday's announcement about Verio providing the goMobi web publishing platform to customers, dotMobi has enhanced its DeviceAtlas solution to include IMEI (International Mobile Equipment Identifier) data.
DeviceAtlas provides detailed device information on mobile devices accessing sites, and the update will offer enhanced device intelligence to the operator environment, a space which uses IMEI as the standard way to detect handsets.
The mobile web specialist assures the move will benefit the many carriers and their suppliers that access IMEI info via SMSC, MMSC or WAP gateways, offering them even more data than ever before. Examples of usage include device management, detecting counterfeit handsets, and targeting ads to specific mobiles.
OEMs need a TAC (Type Allocation Code) for all GSM devices produced, which is assigned by the GSMA to identify the make and model, with the codes embedded in the IMEI number. dotMobi has combined this code with DeviceAtlas which tracks 140 device capabilities such as OS, browser, and more.
Eileen O’ Sullivan, COO at dotMobi, said: "Bringing IMEI and data from DeviceAtlas together opens up many potential applications for operators and their partners by providing them with detailed device data so that they can accurately address all handsets and other devices on their networks."
What's more, DeviceAtlas now also boasts a client-side Javascript component that detects 'real-time' device info such as connection speeds and screen orientation. Existing DeviceAtlas users include Adobe, Target, Sprint, Webtrends, Adfonic and more.
This week's MWC coverage is kindly sponsored by dotMobi. dotMobi is an expert provider of mobile web technology helping companies reach their customers, no matter what the device, the content, or the context. Visit http://dotMobi.com for more on the DeviceAtlas device detection solution, the goMobi mobile website publishing solution and the .MOBI domain. Visit dotMobi at MWC, stand C14, App Planet Hall 8.1.
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