German content specialist takes control of Sony Ericsson app store.
It's already managing the service in Germany on selected devices and expects to add more than 20 countries the end of 2011.
Under the partnership arvato will provide the asset management system and access to more than 11 million content items.
There will also be new user experiences such as search and recommendation plus a number of payment methods like mobile payment and vouchers, variable pricing, user ratings and product bundles.
Amadeo Rahmann, CEO, arvato mobile, said: "Our platform, a combination of top technical standards and pre-eminent quality in our content database will power Sony Ericsson and its great brand PlayNow with a new user experience.
"Our team is excited to rolling out the services with Sony Ericsson to other regions in the course of this year.”
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ME’s news coverage of MWC is supported by NewBay, the leader in cloud-based digital content services. NewBay’s LifeCache white label platform enables operators and device makers to deliver a lifetime of content experiences across mobiles, PCs, tablets and TVs. Customers include T-Mobile, Telefónica O2, France Telecom Orange, AT&T, Telstra, LG and more.
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