India, Turkey and Africa targeted by new ultra low cost Vodafone 150 and 250 devices.
The handsets offer voice and SMS services, as well as support for mobile payment services. The Vodafone 250’s screen is both colour and slightly larger, and it has an FM radio.
To maximize availability, the launches will be supported by an extensive logistics infrastructure, reaching rural segments where mobile penetration typically remains low.
Patrick Chomet, Vodafone’s Group Director of Terminals, said, “The cost of mobile handsets can be one of the most significant barriers for people in accessing and benefiting from the growing number of socially valuable mobile services. I am proud of the work we have done and will continue to do in this critical area of customer empowerment.”
The Vodafone 150 will retail unsubsidised at below $15 and the Vodafone 250 will retail unsubsidised at below $20 depending on the local market.
The African markets supported are The Democratic Republic of Congo, Ghana, Kenya, Lesotho, Mozambique, Qatar, South Africa and Tanzania
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