Wasn't there to pick it up.
Jobs bagged the Industry Personality Award as voted for by the media. That can't have gone down well with the more protective members of the GSMA hierarchy; Jobs doesn't bother with trade events, and Apple's success hasn't cheered everyone in the mobile ancien regime.
Other winners of the Global Mobile Awards were:
Best Mobile Game
Iricom – The Last City – Fight For Your Life!
Best Mobile Music Service
Odyssey Music Group – Deezer
Best Mobile Advertising or Marketing
CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service
CBS Mobile – TV.COM
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Best Mobile Location Based Advertising Campaign
R/GA – Nokia viNe
Best Mobile Internet Service
adaffix Gmbh – YELLIX
Best Mobile Technology Breakthrough
Orange – Mobile High Definition (HD) Voice
Best Mobile Handset or Device
HTC – HTC Hero
GSMA Chairman's Award
Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
